More than makeup and face masks.

I was 27 years old and working in a doctor’s office when I discovered Aloette. How could I have ever imagined how much my life would change.  I was introduced to women who were not jealous of me or my abilities but who embraced them. I found a company that celebrated my successes and encouraged me through my deficiencies and I grew as a woman of confidence and influence. Over my 33 years in Aloette I was afforded the opportunity to live out my wildest dreams and highest goals. I traveled the world, made amazing friends and ultimately came to learn about and to love women from all walks of life.  At 58 years of age, my Aloette journey empowered me to launch out into an unknown territory, helping women coming out of the struggle and darkness of addiction and I opened a faith-based restoration home for women called The Harbor Home.  Many of the same skills that I learned as an Aloette leader are now used to empower women who find themselves in the deepest struggles of life.  I am so thankful that I still have my Aloette business to enjoy and that gives me the extra income I need to continue to enjoy some of the extras of life.


I joined Aloette in 1987 because I wanted a new sofa for my living room, to earn a free beauty kit and get a lifetime discount. What I received was so much more and will remain in me and will work through me until my last breath. Now at 62 years of age, I am so overjoyed to see young women who continue to embrace the Aloette experience and who continue to inspire, empower and encourage women to rise up and be the very best that God created them to be! Many people told me when I started that “it wouldn’t last…that these kinds of businesses never do”…33 years later Aloette is still going strong and still offers the best opportunity for women to work on their own terms, reaching to make their dreams come true. Aren’t I glad I didn’t listen to the naysayers but listed to my heart instead?

Aloette South

Guest Writer, Dana Davin Ward

Aloette Consultant & Director of Community Relations of The Harbor Home for Women

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